How Steve Jobs made Apple a $2 trillion company. Lessons for your company and career

Breakthrough inventions happen when we solve technical contradictions without performance trade-offs. For example, you need to cut a material fast but without building up heat. The solution: cut with a jet of cold, high-pressure water. Steve Jobs’s contradiction was running the world’s largest start-up: how to meld public-company size and scale with start-up innovation and…

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