The Right Way to Win

Making Business Ethics Work in the Real World


A must-read for anyone interested in doing the right thing and leading the right way.

The Right Way to Win describes the Seven Habits of Highly Effective People for business ethics. Zafft's practical recommendations drive long-term business success by providing the necessary tools and techniques to succeed in building, sustaining, and enforcing ethical behavior in the real world.

Short, practical, and fun-to-read, the book shows readers how to succeed by:

  • Making defensible ethical decisions, building consensus, and countering reputational adversaries
  • Implementing and sustaining ethical decisions throughout an organization by driving individual accountability
  • Navigating crises and cutting-edge issues where the risk of reputational damage is high

The Right Way to Win is for everyone, including general readers, business and professional-school students, employees, and executives, as well as managers overseeing leadership development and corporate training. It fulfills unmet demand among trade-press readers, companies, and higher education for making business ethics work in the real world.

Rave Reviews

“Zafft writes with a sense of humor, though his mission is serious: showing readers how to run businesses better and more ethically.”

This book is a fun-to-read, practical guide for making business ethics work in the real world.

— Bill Canfield, Serial Entrepreneur, Former Chairman and CEO,
TALX Corporation

“Whatever your line of work, customers demand great substance that's user friendly.”

This book delivers just that. Fresh, practical insights into business ethics come with a writing style that is clear, sharp, and lively. Online training/certification tools make it ideal for companies of all sizes.

— Melissa Di Donato, CEO,

“Helping students bridge the gap between academia and practice” one of the most formidable challenges facing professors in professional schools--this book with its mix of theory and on-the-ground suggestions will make that task easier.

— Lisa B. Bernstein, Wilson-Dickinson Professor of Law,
The University of Chicago Law School

“Who says ethics is boring?”

This book grabs you from the start, reads like a novel, and is totally real. I highly recommend it to those responsible for governing and managing organizations; professionals in legal, ethics and compliance; business school programs from undergraduate to executive levels; and anyone who is interested in doing the right thing and leading the right way.

— Yuen Teen MAK, Associate Professor,
National University of Singapore

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